adspend
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020
European adspend falters as rest of world posts increases
LatAm grows 13.1 pc, Apac 6.4 pc; Global adspend rose 2.8 pc in first half of 2013, according to Nielsen
Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia
Asia-Pacific advertising expenditures are expected to register 7.4 per cent growth
ZenithOptimedia upgrades ad spend forecast
ZenithOptimedia forecasts that global advertising spends will grow by 0.9% in 2009. This is its first upgrade to 2010 in the past 18 months, which saw the worst decline in ad expenditure in modern times (-10.2%).Although the global advertising marketing has stabilised, the recovery will however take some time, it said."After reaching its lowest point during the last two recessions, the global ad market recovered progressively over the course of the next three years, and we expect the current downturn to follow this pattern," it said it a report.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
