adspend

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WARC predicts 6% adspend growth in 2020
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Oct 25, 2019

WARC predicts 6% adspend growth in 2020

In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion

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How adspend varies by medium across APAC markets: Warc
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Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
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Jan 22, 2018

Bangladesh, Mongolia, Sri Lanka among fast-growing media markets

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

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European adspend falters as rest of world posts increases
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Oct 17, 2013

European adspend falters as rest of world posts increases

LatAm grows 13.1 pc, Apac 6.4 pc; Global adspend rose 2.8 pc in first half of 2013, according to Nielsen

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Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia
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Mar 15, 2012

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

Asia-Pacific advertising expenditures are expected to register 7.4 per cent growth

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ZenithOptimedia upgrades ad spend forecast
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Dec 10, 2009

ZenithOptimedia upgrades ad spend forecast

ZenithOptimedia forecasts that global advertising spends will grow by 0.9% in 2009. This is its first upgrade to 2010 in the past 18 months, which saw the worst decline in ad expenditure in modern times (-10.2%).Although the global advertising marketing has stabilised, the recovery will however take some time, it said."After reaching its lowest point during the last two recessions, the global ad market recovered progressively over the course of the next three years, and we expect the current downturn to follow this pattern," it said it a report.