ad spends
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Godrej unveils brand refresh with INR 1,500 crore marketing blitz
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
70% travel brands will increase their digital ad spends in 2023: Zenith report
6% year-on-year growth forecasted for OOH ad spends
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
Google to bring political ad spends on digital under the public gaze
The India political ads transparency report will go live in March
TV advertising to beat demonetisation blues: Deloitte
India is the second fastest growth market across the world in television advertising
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