When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
The deal will help clients “reinvent content creation,” Accenture said.
The firm is looking to enhance AI and digital analytics capabilities in emerging markets
THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The iconic agency will live as part of Accenture Interactive.
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