The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct
Nnenna Ilomechina will join the business in May this year
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
The deal will help clients “reinvent content creation,” Accenture said.
The firm is looking to enhance AI and digital analytics capabilities in emerging markets
THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.
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