The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The iconic agency will live as part of Accenture Interactive.
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
A consulting major is changing the way customers interact with brands
The account moves from WPP’s MEC, which has worked with Accenture since 1987.
TCS, Infosys in top five companies followed in India
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