The deal will help clients “reinvent content creation,” Accenture said.
The firm is looking to enhance AI and digital analytics capabilities in emerging markets
THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The iconic agency will live as part of Accenture Interactive.
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins