abraham alapatt

May 21, 2015

ThomasCook.in pitches a 'sorted' holiday

Watch the ad film conceptualised by L&K Saatchi & Saatchi here

Jan 03, 2013

If 'upset customers vote with their wallets', why are marketers still spamming?

Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?

Oct 08, 2012

Abraham Alapatt to join Thomas Cook as head of marketing

He was previously with Future Generali India Life Insurance for four years

Oct 06, 2012

T.O.M. tweets this week

Some tweets that caught our attention this week

Nov 26, 2011

Your weekend reading list

Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?

Sep 09, 2011

Double Standards: What’s the fate of a brand after its face leaves?

Head honchos in marketing and advertising explain the downside of having just one face for a brand and discuss the best ways to deal with it. In conversation with Shephali Bhatt.