abraham alapatt
May 21, 2015
ThomasCook.in pitches a 'sorted' holiday
Watch the ad film conceptualised by L&K Saatchi & Saatchi here
Jan 03, 2013
If 'upset customers vote with their wallets', why are marketers still spamming?
Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?
Oct 08, 2012
Abraham Alapatt to join Thomas Cook as head of marketing
He was previously with Future Generali India Life Insurance for four years
Nov 26, 2011
Your weekend reading list
Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?
Sep 09, 2011
Double Standards: What’s the fate of a brand after its face leaves?
Head honchos in marketing and advertising explain the downside of having just one face for a brand and discuss the best ways to deal with it. In conversation with Shephali Bhatt.
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