Watch the ad film conceptualised by L&K Saatchi & Saatchi here
Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?
He was previously with Future Generali India Life Insurance for four years
Some tweets that caught our attention this week
Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?
Head honchos in marketing and advertising explain the downside of having just one face for a brand and discuss the best ways to deal with it. In conversation with Shephali Bhatt.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins