Focus to be placed on business lines and skill sets above agency brands, says CEO Ashish Bhasin.
The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.
In rare move, Facebook founder attended meeting to assure Omnicom, Dentsu Aegis Network and Unilever as it faces growing advertiser boycott.
Spokesperson confirms the cost cutting does not include additional staff reductions.
Winners to be announced in May
A number of holding companies say they will not enter the awards, while others have yet to decide.
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