Anand Halve, co-founder, chlorophyll
Red FM, Lintas Media Group and Maruti Suzuki recently came together to relaunch the ‘improved’ Wagon R through a media innovation that saw the FM station turn blue for an entire day on April 23. All this to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body amongst others features. Everything from the station jingle and bumpers to the RJ's sign off was modified to incorporate the Wagon R’s features.
Interesting problem here. Chetan Bhagat thinks that his name should have been in the arc-lights while actor Aamir Khan, producer Vidhu Vinod Chopra, director Rajkumar Hirani and scriptwriter Abhijat Joshi beg to differ.
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