Mar 12, 2021

Opinion: Metrics that matter and the ‘Real’ ROI

The author feels that with today’s rapid ‘datafication’, marketers now have more metrics to choose from than they know what to do with

Nov 23, 2020

Grey area: Sudhir Nair, founder and CEO, 21N78E Creative Labs

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

Jun 14, 2020

'Brands need to show empathy and pay attention to customers needs': Study

21N78E uses the Kübler-Ross five stages of grief to try and understand consumer sentiments

Jul 26, 2018

OMG, 21N78E bag Motorola's digital creative, social media mandate

The account was won post a multi-agency pitch