The RP Sanjiv Goenka Group has rolled out a new brand identity and integrated marketing campaign for Manchester Super Giants, the rebranded Manchester franchise in The Hundred, marking its formal entry into the global Super Giants League. The move follows RPSG’s acquisition of a majority stake in the franchise, formerly known as Manchester Originals, and aligns it with Lucknow Super Giants and Durban’s Super Giants under a unified global sports brand architecture.
At the centre of the launch is a new crest and logo, introduced through a high-energy brand film titled ‘Manchester - A United City’. The campaign positions Manchester Super Giants as a long-term sporting property anchored in ambition, identity and global relevance, while retaining a strong local connection to the city of Manchester.
The newly unveiled crest is built around the elephant, selected for its symbolic associations with strength, authority, wisdom and leadership. The circular structure of the logo is intended to convey unity, balance and continuity, reinforcing the idea of collective belief over individual performance. Designed for adaptability, the crest is built to work across broadcast, digital, merchandise and in-stadium environments. Wings framing the emblem signify agility and global reach, while the crown represents championship ambition and a winning mindset embedded in the Super Giants franchise DNA.
The colour palette of red, white and gold plays a strategic role in brand recall. Red represents competitive intensity and passion, white signals clarity and composure, and gold reflects ambition, achievement and longevity. Together, these elements aim to deliver a modern, scalable and emotionally resonant identity capable of travelling across geographies and fan bases.
The launch film ‘Manchester - A United City’ blends city imagery, match footage and the new visual identity to introduce Manchester Super Giants as the latest chapter in the Super Giants story. It draws parallels between Manchester’s sporting heritage and the broader Super Giants ethos, framing the franchise as both locally grounded and globally connected.
The campaign rollout spans digital and social platforms including Instagram, X, Facebook, YouTube and LinkedIn through official Super Giants and RPSG handles. Broadcast integrations will appear on in-stadium screens and during The Hundred telecast, while on-ground activations will include branding at Emirates Old Trafford, fan experiences and merchandise. Additional content formats such as player-led films, behind-the-scenes edits and AR filters using the crest are planned in the lead-up to The Hundred 2026 season.
“This is an exciting and important phase for us as we formally integrate the Manchester cricket franchise into the wider Super Giants family. It marks the beginning of a new chapter, grounded in ambition and long-term vision for the game in the UK,” said Dr Sanjiv Goenka, chairman of the RPSG Group and owner of the Manchester Super Giants. He also outlined the player strategy across men’s and women’s teams, citing Jos Buttler, Heinrich Klaasen, Noor Ahmad, Liam Dawson, Meg Lanning, Smriti Mandhana and Sophie Ecclestone as representations of the franchise’s competitive intent.
Shashwat Goenka, vice chairman of the RPSG Group, added, “Manchester is a city with an extraordinary sporting legacy, recognised globally for its passion, pride and love for the game. Bringing the Super Giants brand to Manchester is therefore a moment of real significance for us.”
With a cohesive visual system and a clearly articulated campaign narrative, Manchester Super Giants enters The Hundred positioned as a globally aligned franchise with ambitions extending beyond seasonal performance to long-term brand equity.