Campaign India Team
Jan 27, 2025

Moves and wins roundup: Week of 27 Jan

Our weekly roundup of the latest appointments and account wins from Roarrr Media, Glad U Came, Mahindra Finance, Story Digital, Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.

Roarrr Media wins EQUiTOR Value Advisory's PR mandate

Roarrr Media has been appointed as the national PR agency for EQUiTOR Value Advisory Pvt. Ltd., a consulting firm focused on intangible assets such as brand value and intellectual property. Roarrr Media will manage strategic communication and campaigns to enhance EQUiTOR's brand presence.

EQUiTOR aims to leverage Roarrr Media’s expertise to amplify its presence in the consulting sector. The firm specialises in unlocking the value of brands and intellectual property, helping clients maximise their potential. Roarrr Media’s experience in creating impactful multi-channel communication strategies is expected to align well with EQUiTOR’s business objectives and strengthen its connection with clients.

Glad U Came wins PR mandate for La Pink

Glad U Came, a PR and influencer marketing agency, has secured the PR mandate for La Pink, a premium personal care brand. La Pink focuses on toxin-free, natural skincare and haircare solutions, using ingredients like Pink Algae Complex for hydration and nourishment.

The agency's responsibility includes boosting awareness and visibility of La Pink through media relations and influencer engagement. Glad U Came will develop a strategy to position La Pink as a leader in the clean beauty industry. The brand’s commitment to eco-conscious practices and cruelty-free formulations aligns with evolving consumer preferences for safe and effective skincare.

Mahindra Finance appoints Anu Raj as head of marketing

Mahindra Finance has appointed Anu Raj as the new head of marketing and corporate communications. Raj, who will take on the role from March 3, 2025, brings over 25 years of experience in marketing, branding, digital marketing, and corporate communications.

Raj previously served as the chief marketing officer at Aditya Birla Health Insurance. Raj has also worked with Deutsche Bank and IndusInd Bank, managing brand strategy and marketing initiatives. This appointment aims to strengthen Mahindra Finance’s marketing and communication strategies moving forward.

Story Digital bags digital mandate for Zee Punjabi

Zee Punjabi has appointed Story Digital as its digital creative agency to manage its digital strategy and campaigns. The agency will oversee engagement and campaigns across social media platforms to amplify audience reach and increase TV viewership for the channel's popular shows.

Zee Punjabi has established itself as a prominent regional entertainment channel with a diverse range of programs, including drama series and reality shows. Story Digital’s responsibilities include crafting content that aligns with Zee Punjabi’s goal of connecting with a wider audience.

Given its expertise in digital marketing and viral content creation, the agency will be expected to enhance the channel’s social media presence and audience engagement.

Bold and Beyond expands Into tech with NxtGen Cloud mandate 

PR and marketing agency Bold and Beyond is making its foray into the technology sector by securing NxtGen Cloud Technologies as a client. Known for its expertise in lifestyle, hospitality, and branding, the agency will now leverage its strategic communication skills to amplify NxtGen’s position in the cloud solutions market.  

With NxtGen helping India’s digital transformation through AI-powered cloud solutions, this collaboration aims to enhance its brand visibility and market influence. Through creative campaigns, media relations, and strategic alliances, the agency will help position NxtGen as a thought leader in the evolving cloud technology space.

HGS Interactive wins Tata Chemicals' digital marketing mandate

HGS Interactive has secured a mandate from Tata Chemicals to manage its digital media presence across all social media platforms. As part of the partnership, HGS Interactive will focus on developing strategic communication to engage Tata Chemicals' stakeholders, employees, and partners. The agency aims to enhance the brand's social media content by highlighting its work culture, vision, and values.

A part of Hinduja Global Solutions (HGS), HGS Interactive is a digital marketing agency. It will leverage its expertise in brand strategy and creative development to craft content for Tata Chemicals that resonates with a global audience.

1702 Digital bags digital marketing mandate from Uppercase

Uppercase, a travel gear brand that uses recycled materials in its products, has partnered with 1702 Digital to enhance its digital presence and connect with eco-minded consumers. Under the terms of the deal, 1702 Digital will focus on driving organic traffic to Uppercase’s website through SEO.

The digital marketing agency will be tasked with increasing visibility for the sustainable range of Uppercase’s products including backpacks, duffels, and gym bags. It will reach to young, style-conscious travellers who prioritise sustainability to promote the sustainable travel gear brand.

Ashirvad by Aliaxis hires Momita Das as corp comms head

Ashirvad by Aliaxis, a provider of plumbing and agricultural piping solutions in India, has appointed Momita Das as the Head of Corporate Communications. With over 17 years of experience in communications, digital media, and events, Das will focus on enhancing the company's brand narrative and expanding its corporate communication strategies.

She has previously held key roles at Titan Company Ltd., TNT India, and India Today Network Ltd., and has expertise in brand building, stakeholder engagement, and crisis communication.

Talentrack appoints Ankita as VP for content marketplace

Talentrack has appointed Ankita as vice president of its content marketplace. With over 15 years of experience in digital and integrated marketing, Ankita will be responsible for scaling up Talentrack's B2B content-creation exchange for agencies, brands, producers, and creators. She will lead the aggregation of content producers, studios, artists, and creators, and work closely with the company's founder to expand the platform's reach.

Ankita has experience in leading digital campaigns for brands like realme, Huawei, and Droom, and has worked with agencies such as Cheil, Hakuhodo, and Sapient. At Talentrack, she aims to transform the content-creation landscape by leveraging the platform's vast pool of producers and creators, bringing content suppliers and buyers together.

Source:
Campaign India

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