public relations
How AI, technology, and digitisation are collectively transforming the landscape of PR
The future of PR lies in the fusion of technological expertise and creative human insight, as professionals in communications navigate the growing impact of AI and beyond, opines Karan Bhandari of Weber Shandwick.
Opinion: Journalists and PR people don’t have to be friends, but we rely on each other
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author
Kapil Sabharwal launches a PR specialist talent acquisition and retention firm
Sabharwal's last full-time stint was with Genesis BCW
Journalists ignore 97% of PR pitches
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored
Global Alliance for Improved Nutrition appoints Hill+Knowlton Strategies
Account won post a multi-agency pitch
Edelman promotes Taj Reid to new global chief experience officer
Reid will drive creative technology prototyping and innovative experience design across the Edelman network
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