digital advertising

Jul 26, 2021

Digital advertising to take 58% share of market in 2021: Zenith global report

Report predicts growth in ad expenditure will remain robust in the medium term

May 11, 2021

Opinion: Data-driven creative is the future of digital advertising

The author states how can brands and marketers can leverage data to enhance the creative process

Dec 07, 2020

Digital gains will not offset ad downturn in 2020: Magna

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm

Oct 07, 2020

Brands need to double time spent advertising online mega sales: Facebook-MediaCom study

With APAC consumers flocking online during the pandemic, marketers need to invest early and widen their net to maximise impact during these events, according to a whitepaper from Facebook and MediaCom.

Aug 12, 2020

Facebook removed 7 million Covid-19 misinformation posts in 3 months

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.