digital advertising
Dentsu Webchutney looks to groom talent for adland
Called 'The Ad Fellows', the platform looks to make 'sweeping changes' to internships
Google launches machine-learning powered automated ads on Adsense
The ads will also identify any available ad space and place new ads there, potentially increasing revenue.
Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'
The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent
Dave Trott's blog: When it's insane to be sane
The author cites an example of 'Confirmation Bias' from psychiatric hospitals and links it to the traditional versus digital advertising debate
TV offers better ROI than digital, says Coke marketing chief
Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'
Cannes Lions 2016: In Ad-block age, Rob Norman makes case for 'thumb-stopping' creative
GroupM's chief digital officer addressed delegates at the IAA Cabana on 21 June
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