digital advertising
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Digital advertising to take 58% share of market in 2021: Zenith global report
Report predicts growth in ad expenditure will remain robust in the medium term
Opinion: Data-driven creative is the future of digital advertising
The author states how can brands and marketers can leverage data to enhance the creative process
Digital gains will not offset ad downturn in 2020: Magna
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm
Brands need to double time spent advertising online mega sales: Facebook-MediaCom study
With APAC consumers flocking online during the pandemic, marketers need to invest early and widen their net to maximise impact during these events, according to a whitepaper from Facebook and MediaCom.
Facebook removed 7 million Covid-19 misinformation posts in 3 months
The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.
Saregama Carvaan equates the lockdown to a summer vacation for the elders
Watch the film conceptualised by The Womb here
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