digital advertising

Sep 04, 2019

Dentsu Webchutney looks to groom talent for adland

Called 'The Ad Fellows', the platform looks to make 'sweeping changes' to internships

Feb 22, 2018

Google launches machine-learning powered automated ads on Adsense

The ads will also identify any available ad space and place new ads there, potentially increasing revenue.

Dec 04, 2017

Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'

The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent

Nov 07, 2017

Dave Trott's blog: When it's insane to be sane

The author cites an example of 'Confirmation Bias' from psychiatric hospitals and links it to the traditional versus digital advertising debate

Dec 13, 2016

TV offers better ROI than digital, says Coke marketing chief

Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'