digital advertising
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.
IAB Tech Lab finalises data deletion request framework to streamline digital ad supply chain privacy compliance
This can address consumer data privacy issues within the digital advertising ecosystem.
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Ad impressions on digital see a dip of about 9% in H1’23: TAM
There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23
WATCH: Industry trends from CIDCA 2022's jury
The jury comprised Hitesh Malhotra, Kanika Mittal, Mayur Hola, Prerna Nagpal, Rubeena Singh, Shaily Mehrotra, Shashank Srivastava, Sushil Matey and Vanda Ferrao
Campaign India Digital Crest Awards 2022: Shortlists
Winners to be announced through an on-ground event in Mumbai on 28 July
Campaign India Digital Crest Awards 2022: Jurors announced
Winners to be announced through an on-ground event in Mumbai on 28 July
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