digital advertising
Brands need to double time spent advertising online mega sales: Facebook-MediaCom study
With APAC consumers flocking online during the pandemic, marketers need to invest early and widen their net to maximise impact during these events, according to a whitepaper from Facebook and MediaCom.
Facebook removed 7 million Covid-19 misinformation posts in 3 months
The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.
Saregama Carvaan equates the lockdown to a summer vacation for the elders
Watch the film conceptualised by The Womb here
Dentsu Webchutney looks to groom talent for adland
Called 'The Ad Fellows', the platform looks to make 'sweeping changes' to internships
Google launches machine-learning powered automated ads on Adsense
The ads will also identify any available ad space and place new ads there, potentially increasing revenue.
Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'
The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent
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