Report predicts growth in ad expenditure will remain robust in the medium term
The author states how can brands and marketers can leverage data to enhance the creative process
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm
With APAC consumers flocking online during the pandemic, marketers need to invest early and widen their net to maximise impact during these events, according to a whitepaper from Facebook and MediaCom.
The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.
Watch the film conceptualised by The Womb here
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