Himalaya spotlights turmeric in new skincare campaign
Himalaya Wellness has launched a new campaign for its Turmeric Range ahead of International Turmeric Day on 8 October. Featuring actor Mithila Palkar, the ‘Unspot Your Natural Glow’ campaign highlights products such as a facewash, serum, and cream that target dark spots and uneven skin tone using ingredients like turmeric, niacinamide, and glycolic acid. The campaign will run across digital, retail, and outdoor platforms, supported by influencer-led activations.
A|X Armani Exchange launches Fall Holiday watch line
A|X Armani Exchange has unveiled its Fall Holiday 2025 Watch Collection featuring brand ambassador Kartik Aaryan. The range includes A|X Sync models and polished gold-tone chronographs, designed for versatility and everyday wear. The campaign, shot against neon backdrops inspired by club culture, underscores the brand’s focus on contemporary styling and functionality.
Lotus Herbals marks 15 years of White Glow Crème
Lotus Herbals has launched a new campaign for its White Glow Gel Crème to mark 15 years of the product. The film, featuring Heer Achchra, focuses on tackling dark spots and uneven skin tone with Niacinamide-infused formulation. The campaign will run across TV, OTT, digital, and OOH platforms, including integrations with Zee5, Jio Star, and regional shows, supported by in-store activations nationwide.
OPPO launches festive Diwali campaign ‘Tum Jagmagao’
OPPO India has launched its festive campaign ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar. The film follows Kapoor’s return home for Diwali, exploring themes of reflection and self-discovery. The campaign highlights the OPPO Reno14 5G Diwali Edition and OPPO F31 Pro+ 5G as tools enabling connection and capturing memories. It is being promoted across social media and select OTT platforms.
CRIF India promotes credit awareness with ‘Dekha Kya’
CRIF India has rolled out its digital campaign ‘Dekha Kya’ to encourage consumers to check their credit scores. Using humour and everyday scenarios, the campaign simplifies credit awareness and promotes financial literacy. It will be promoted across digital and social platforms, aligning with the Reserve Bank of India’s push for better financial inclusion.
Royal Stag launches AI-led festive campaign with Sharma
Seagram’s Royal Stag Packaged Drinking Water has unveiled its #CelebrateLarge festive campaign featuring Rohit Sharma. The initiative includes a regenerative AI-led greeting experience allowing fans to create personalised video messages and a 3D AR festive map. The campaign, developed with Gaana, integrates technology with culture to engage younger audiences during the festive season.
Kindlife blends modern flair and tradition in Diwali push
Kindlife has launched its Diwali campaign ‘Rizz, Riwaaz, Rewards’, aimed at Gen Z and Gen Alpha audiences. The initiative combines modern confidence, tradition, and rewards through experiences and events such as ‘Rizz, Riwaaz, Rave’ at One8 Commune in Gurugram. The brand is also introducing curated festive gift boxes and expects 3x revenue growth by March 2026, driven by AI-led discovery tools and live commerce.
McDowell’s Soda celebrates friendship in ‘Yaaron Wali Baat 2.0’
House of McDowell’s Soda, with Publicis Groupe India’s Team Spirit, has released its ‘Yaaron Wali Baat 2.0’ campaign featuring Kartik Aaryan. Centred on the theme ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, the film portrays first experiences shared among friends. The campaign will run across social media, outdoor, and shopper platforms, continuing the brand’s focus on friendship and shared experiences.
Xiaomi embraces festive chaos in ‘Deals, Drama & Diwali’
Xiaomi has launched its festive campaign ‘Deals, Drama & Diwali’ as part of its Diwali Big Sale. Created by Wit & Chai, the campaign uses humour and high-energy storytelling to depict the chaos and excitement of festive shopping. The films reflect how major discounts trigger emotional, relatable reactions, distinguishing Xiaomi’s approach from conventional festive advertising.
boAt, Google launch AI ad challenge for creators
boAt, in collaboration with Google, has launched the #boAtGeminiChallenge, inviting creators and students to design AI-generated ads using Google’s Gemini app. The two-phase challenge, running from 6 to 12 October 2025, features print and video ad contests using Gemini 2.5 Flash and Veo 3. Participants can win cash prizes worth INR 10 lakh, boAt products, and Gemini subscriptions.
Pepperfry’s Diwali campaign highlights comfort and accessibility
Pepperfry has launched its Diwali campaign ‘This Diwali, Bring Home the Comfort You Felt’, encouraging consumers to experience its furniture in-store and take it home immediately. The campaign highlights products such as sofas, recliners, and dining tables, emphasising comfort and accessibility ahead of the festive season. The films feature humorous household scenarios that shift to Pepperfry stores, reinforcing the brand’s promise of instant comfort.
Coca-Cola celebrates food moments with new ‘Aaaah’ campaign
Coca-Cola has launched a new campaign, conceptualised by Ogilvy, featuring Diljit Dosanjh and Sanya Malhotra, directed by Advait Chandan. The campaign associates Coca-Cola with meals using a sound-based device — the ‘aaah’ of satisfaction after a sip — incorporated into food names such as “pizzaaaaaah” and “kulchaaaaah”. It highlights the idea of pairing Coca-Cola with favourite dishes, positioning the drink as an accompaniment that enhances everyday meals. The campaign is supported by short films extending the concept through multiple storylines.
Libas unveils festive campaign ‘Roshni’ celebrating women
Libas has launched its 2025 festive campaign titled ‘Roshni’. The collection celebrates women and draws inspiration from themes of light and energy. The campaign focuses on femininity and strength, representing women as contemporary interpretations of the goddess figure. The festive line features flowy silhouettes, floral prints and festive designs, intended to capture the spirit of celebration.
Eggfirst creates AI-led campaign for Bank of Maharashtra
Eggfirst has launched a campaign for Bank of Maharashtra’s new mobile app, Zen Lyfe, unveiled by finance minister Nirmala Sitharaman. The agency developed an AI-driven animated film featuring a caveman character to illustrate the app’s simplicity. Generative AI was used across character design, animation and visual effects. The campaign’s central message is accessibility in digital banking. It is part of a multi-platform rollout across TV, digital and social media, supported by additional collateral and merchandise.
HSBC features Kareena Kapoor Khan in new Premier campaign
HSBC India has launched a campaign featuring Kareena Kapoor Khan to promote its enhanced HSBC Premier offering. The campaign focuses on four areas — wealth, health, travel and international services — aimed at globally mobile Indian customers. A 60-second film shows Kapoor portraying different aspects of her life to underline the need for banking services that match a dynamic lifestyle. The campaign highlights HSBC’s premium benefits and global connectivity for affluent clients.
JGP Jewellers redefines gifting with Diwali campaign ‘Result’
JGP Jewellers has partnered with ADbhoot for a new campaign titled ‘Result’. The film presents a contemporary perspective on relationships and jewellery in Indian families. Moving away from traditional advertising, it positions jewellery as a symbol of identity and confidence rather than just ornamentation. The campaign features Jitendra Joshi, Madhurani Gokhale, Sai Godbole, Pradeep Welankar and Rajani Welankar.
Deepika Padukone joins Experience Abu Dhabi as ambassador
Experience Abu Dhabi has appointed Deepika Padukone as its new regional brand ambassador, joining Ranveer Singh, who has represented the destination since 2023. The duo will front upcoming campaigns highlighting Abu Dhabi’s attractions and experiences. Padukone will showcase the emirate’s leisure and cultural offerings, including activities around the Diwali season, through brand films and social content.
Fanta partners with Chucky for Halloween-themed packs
Fanta has partnered with Universal Pictures for a global Halloween campaign featuring horror character Chucky on limited-edition packaging. Running from September to October 2025, the collaboration introduces collectible cans and bottles inspired by the character. The activation aims to connect with Gen Z audiences through retail and digital experiences. The campaign was developed by WPP Open X, led by Ogilvy, with support from Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive and VML.
Zoya launches ‘Whispers from the Valley’ jewellery line
Zoya, a luxury jewellery brand from the House of Tata, has launched its campaign ‘Whispers from the Valley’, inspired by the changing seasons of Kashmir. Conceptualised and shot by Sharon Nayak in Srinagar, the campaign visually captures elements of the region such as chinar leaves and blooming tulips. The film’s music is composed by Kavish and Kanishk Seth. The campaign is running across print, digital and social media. Sonam Kapoor recently wore pieces from the collection at its Hyderabad preview.
Miraggio launches festive campaign ‘The Invite’
Miraggio has launched its festive campaign titled ‘The Invite’, highlighting the mood and preparation behind celebrations. The campaign features relatable festive moments and introduces nearly 20 new handbag styles, including the brand’s first box clutches. To promote the collection, Miraggio is hosting a pop-up at Nexus Select Citywalk, New Delhi, from 4–10 October, offering customised gifting options and interactive experiences such as nail and photo stations.
VML reimagines ‘Breathless’ for Tirupati Oils campaign
VML India has created a festive campaign for Tirupati Edible Oils, reimagining Shankar Mahadevan’s ‘Breathless’ with a rendition by Siddharth Mahadevan. The campaign promotes the brand’s fortified oils as a healthier choice for festive cooking. The accompanying film presents a fast-paced celebration of food and family, positioning Tirupati Edible Oils as a brand supporting guilt-free indulgence during the festive season.
Flipkart rolls out ‘Big Bang Diwali Sale’
Flipkart has released a campaign with FCB Kinnect to promote its Big Bang Diwali Sale. The film features old and unused items symbolically destroyed in a fireworks-style sequence, encouraging consumers to replace them with new products. The campaign ties into the theme of renewal during Diwali and promotes discounts across multiple categories.
Men of Platinum launches Dhoni-led #MomentWithMahi campaign
Men of Platinum has launched #MomentWithMahi, a campaign giving fans a chance to meet MS Dhoni. The initiative builds on the brand’s existing association with the cricketer and its signature collection launched in 2024. The campaign film depicts fans’ admiration for Dhoni and their opportunity to meet him in person. It will run across television, digital, print and outdoor platforms.
CottonKing launches ‘Giza – premium people, premium shirts’ campaign with ADbhoot
CottonKing has launched its new premium formalwear line, ‘Giza – premium people, premium shirts’, in collaboration with creative agency ADbhoot. The campaign positions CottonKing in the premium segment, targeting professionals and entrepreneurs seeking high-quality attire. Crafted from Giza cotton—an extra-long staple cotton grown in Egypt—the collection offers softness, durability, and a refined finish. Aimed at modern achievers who value comfort and sophistication, the campaign’s central message reflects clothing as an extension of personal standards. The launch is supported by a 360° media rollout across television, digital, print, and outdoor channels.
LAL’s Diwali campaign highlights sweet gestures that celebrate every relationship
LAL has launched its new Diwali campaign, *“Is Diwali Banaye Har Rishte Ko Khaas,”* through a brand film that repositions traditional mithai as a meaningful gesture of appreciation. Conceptualized by Zero Followers, the film depicts a festive household scene where an electrician quietly hums during a family antakshari game, prompting a moment of recognition and warmth when he is offered a box of LAL Mysore Pak. The campaign underscores how small acts of inclusion and sharing can strengthen bonds during Diwali, celebrating both visible and unsung members of the community.
Dabur Red Paste launches ‘Freedom from the 4th monkey’ campaign highlighting oral health neglect
Dabur Red Paste has launched a digital video campaign (DVC) titled ‘Freedom from the Chautha Bandar’, drawing on Mahatma Gandhi’s three monkeys to introduce a fourth—symbolising the often-ignored issue of oral health. The campaign highlights dental problems such as cavities, plaque, gum bleeding, sensitivity, and bad breath, urging families not to overlook these everyday concerns. Conceptualised by Mixed Route Juice, the film ends with a pledge to “ignore no evil dental problems,” reinforcing Dabur Red Paste’s position as an Ayurvedic solution backed by the Indian Dental Association.
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