Markets4You campaign promotes digital gold trading
Markets4You has launched the 'Think Gold, Think Markets4You' campaign, promoting its digital gold trading platform. The advertisement, set in a historical context, shows a royal figure using digital gold trading to secure wealth, emphasising the ease and security of trading on the platform.
The campaign aims to make gold trading accessible to a broader audience, from seasoned investors to first-time traders. Markets4You offers a user-friendly platform available on web and mobile applications, allowing traders to engage with the market at their convenience. The campaign encourages a modern approach to wealth management through digital gold.
Audi India launches Q7 Facelift with interactive CTV campaign
Audi India has unveiled its Q7 facelift with an interactive campaign using Huella’s NEXad technology on connected TV (CTV). The campaign allows viewers to engage with the vehicle by changing its colours and exploring features like dynamic LED headlamps and interiors using their TV remotes.
The collaboration, facilitated by PHD India, aims to redefine how luxury automotive brands engage with digital audiences, providing an immersive product experience for interactive advertising on CTV.
Social Beat celebrates Fortune Foods’ 25th anniversary
Social Beat has launched a digital campaign for Fortune Foods to commemorate the brand’s 25 years in the industry. The campaign, ‘Swaad Ka Safar’ (Journey of Taste), focuses on the nostalgic connection between Indian households and Fortune products. It features a series of AI-generated videos and a new logo film that tells the brand’s story from its inception to the present.
The campaign was executed in three phases across several cities, generating over 3.6 crore impressions and reaching 1.17 crore users. The digital storytelling approach successfully resonated with both new and existing customers, celebrating Fortune Foods’ legacy and emotional bond with its audience.
Zomato unveils Bengaluru’s secret weather recipe
Zomato's latest film reveals the humorous secret behind Bengaluru’s renowned weather. In the quirky ad, Dino Morea plays the Weather God, leading a team of divine beings to maintain the city’s pleasant climate. The film suggests that Bengaluru's perfect weather is sustained by timely food deliveries from Zomato, keeping the Weather Gods satisfied.
Featuring actors Ashish Vidhyarthi, Niharika NM, and Jordindian, the campaign builds on earlier outdoor ads asking, 'Why is Bengaluru’s weather so super?' The message is clear: Zomato’s on-time food delivery is key to the city's weather success. The campaign has drawn attention across social media and outdoor ads, with a playful tagline: 'Super weather needs super oota.'
RBL Bank campaign highlights financial strategy with D Gukesh
RBL Bank's latest campaign features Grandmaster D. Gukesh, illustrating the connection between chess and smart financial decision-making. The campaign encourages viewers to think strategically about their finances, just as Gukesh does in chess.
The message is that anyone can master financial planning with the right tools and guidance, emphasizing the importance of making informed financial choices to secure the future. The campaign draws parallels between chess strategies and financial moves, offering individuals the support they need to succeed in their financial journey.
Bandhan Life launches insurance campaign for peak season
Bandhan Life has launched a new campaign targeting the February-March period, the peak for life insurance sales in India. The campaign, created in partnership with Havas CX India, presents life insurance in a relatable and engaging way.
The films simplify complex financial jargon through humour, showing how Bandhan Life’s products can help with both immediate tax-saving needs and long-term security. The campaign encourages viewers to visit Bandhan Bank branches to explore accessible insurance solutions, underscoring that securing one’s future can be both simple and rewarding.
Antara AGEasy launches campaign for seniors
Antara AGEasy has launched ‘Fun is ageless’ campaign to change the perception of ageing in India. The digital-first campaign features seven ad films that showcase seniors leading active and independent lives with the help of AGEasy products.
The films emphasise that age should not be seen as a barrier, but an opportunity for new experiences. AGEasy aims to empower seniors by providing health and wellness products that support independence, comfort, and joy in their golden years. The campaign seeks to inspire a shift in mindset towards ageing, encouraging seniors to live life to the fullest.
Chloë Sevigny stars in Jimmy Choo’s Spring 2025 campaign
Chloë Sevigny is the face of Jimmy Choo’s Spring 2025 campaign, which showcases the brand’s new Hyper Glamour collection. The campaign, conceived by Paris-based Petronio Associates, features striking visuals highlighting the collection’s bold shoes, bags, and eyewear. The minimalist aesthetic focuses on Sevigny’s presence, exuding confidence and style.
Known for her iconic roles in films and TV, Sevigny embodies the Jimmy Choo woman—confident, effortless, and playful. The campaign’s collection includes sculptural bows, oversized paillettes, and the IXIA drop heel pump, symbolising a fresh take on glamour inspired by the energy of the early 2000s.
Jajabor Brand Consultancy launches speed-consulting
Jajabor Brand Consultancy has launched its Valentine’s Day campaign, offering free 30-minute virtual consultations to help startups refine their branding strategies. Through the #PerfectBrandMatch initiative, JBC provides expert insights into storytelling, marketing, and public relations to help businesses navigate the cluttered startup ecosystem.
The initiative is designed to offer quick, actionable advice to startups, helping them unlock new opportunities and build impactful brand narratives. By making strategic communication more accessible, JBC aims to assist businesses in elevating their brand stories and achieving long-term success.
Gen Z embraces bold breakups with Sunfeast Fantastik! campaign
Sunfeast Fantastik! has launched the ‘Dump Your Ex-Cess’ campaign, which encourages Gen Z to move on this Valentine’s Day with confident, cheeky breakup messages like “Thanks for the gym motivation, your loss, my glow-up!” As part of the campaign, a truck named 'Fantastik! Truck' has been visiting colleges and youth spots, offering people a chance to discard emotional baggage like old gifts and memorabilia.
Those who miss the truck can participate virtually at www.sunfeastfantastik.com/dumpyourexcess. The campaign aims to help young people embrace closure and fresh starts while raising the bar for how breakups are handled.
Himalaya partners with Shot by Wahter for ad campaign
Shot by Wahter has teamed up with Himalaya Wellness for a unique advertising campaign. As part of the partnership, Himalaya Hydrating Aloe Vera Face Wash will be featured on 11 lakh bottles of Shot by Wahter water in Mumbai.
This campaign aims to leverage Shot by Wahter’s widespread retail presence to raise awareness of the Himalaya product. The collaboration combines Himalaya’s established brand with Wahter’s novel advertising approach to connect with consumers in a dynamic, visible way.
Tata Trust's 'Gaanth Pe Dhyan' campaign promotes breast cancer awareness
Tata Trusts has introduced the 'Gaanth Pe Dhyan' cookbook under a cancer awareness campaign to encourage Indian women to check for breast cancer regularly. The campaign also consists of educational films and on-ground screening camps. The cookbook was reviewed by nutritionist Dr Rujuta Diwekar and oncologist Dr Rajendra Badwe in a podcast on breast cancer and nutrition.
The cookbook, free to download online, features recipes from renowned chefs like Shipra Khanna and Santa Sarmah. The initiative uses the metaphor of food preparation to highlight the importance of regular breast self-examination. It is designed to engage women in breast cancer awareness by linking cooking practices with the act of checking for lumps. The project also includes educational efforts such as films and screening camps, which have reached out to street food vendors and corporate employees.
TATA AIG launches insurance awareness campaign
TATA AIG General Insurance has introduced a brand campaign, 'With You Like Family, With You Always,' to highlight the role of insurance in providing lifelong security. Developed by TBWA, the campaign uses a father-son relationship to illustrate how care and responsibility evolve over time. The film depicts key life stages, starting with a father protecting his young son and later reversing roles as the son cares for his aging father.
The campaign aims to position TATA AIG’s health insurance offerings as a constant source of financial protection. It will be rolled out nationwide through television, digital platforms, social media, OTT, and outdoor channels in six regional languages.
TATA AIG’s health insurance plans provide coverage for hospitalisation, outpatient care, and critical illnesses, including benefits such as doctor consultations, diagnostics, pharmacy coverage, and sum-insured restoration. The company also offers specialised add-on coverage for female health concerns and mental health support.
TATA AIG, a joint venture between TATA Group and American International Group (AIG), has operated in India since 2001. It manages an asset base of INR 26,854 crore, with an extensive distribution network covering 220 locations and a workforce of over 8,750 employees.
Blissclub launches Bitchclub campaign
Blissclub, an Indian activewear brand, has introduced a new campaign, Bitchclub, launching the fictional currency 'Bitch-Coin.' The campaign encourages women to embrace the term 'bitch' as a symbol of strength and resilience. This satirical approach aims to challenge societal norms and the judgment women face when asserting themselves. By celebrating these 'bitch' moments, Blissclub wants to empower women to continue moving forward, both personally and professionally, without being restricted by negative labels.
The campaign has been promoted through social media with fun activations, including unique posts about earning Bitch-Coins, and a partnership with other brands. Blissclub has also organized a “Bitchasana with Bitchclub” yoga workshop, inviting ten winners to join. Through this campaign, Blissclub aims to challenge the societal barriers that often limit women.
Amitabh Bachchan’s AI avatar launched in five cities
Ikonz Studios has introduced Amitabh Bachchan's AI avatar to IDFC First Bank branches in five new cities, including Delhi, Gurugram, Ahmedabad, Bengaluru, and Hyderabad. This follows the avatar’s initial launch in Mumbai, thus aiming to reach an additional seven crore people. The avatar provides banking information to customers, including services like zero-fee banking and mobile banking, using Bachchan's iconic style.
Ikonz, a holographic and AI technology solutions provider, has partnered with Amitabh Bachchan to create an immersive experience to help brands engage with consumers better. The avatar promises to offer a personal, engaging, and efficient customer service experience, incorporating AI and holographic extended reality (HXR) to improve consumer connection for brands.
Vicky Kaushal headlines Visa Infinite campaign
Visa has launched its Visa Infinite campaign, featuring actor Vicky Kaushal. The campaign aims to promote the brand’s luxury offerings to the affluent population of India. It highlights exclusive experiences, security, and privileges available through the Visa Infinite card, which includes bespoke travel, dining, and lifestyle benefits.
The 20-second ad films feature Kaushal enjoying luxurious experiences with loved ones, demonstrating how Visa Infinite can elevate everyday moments. Visa aims to cater to India’s growing affluent segment by offering unique experiences tailored to their lifestyle preferences, emphasizing security and convenience. The campaign will be broadcast across TV and digital platforms in India.
SMFG India Credit brand film targets SMEs
SMFG India Credit has launched a new brand film aimed at empowering small and medium-sized enterprises (SMEs) in India. The film showcases how the company’s business loan offerings can transform small retailers' lives and enable business expansion.
The musical film highlights resilience, ambition, and the potential for financial growth through SMFG India Credit’s products. The company offers loans for SMEs, with a focus on entrepreneurs.
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