Media Digital Research and Rankings
Campaign India Team
Mar 18, 2025

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.

Indian consumers have increasingly been shifting to OTT platforms due to their on-demand nature and the active engagement features they offer. | A still from a popular series 'Laakhon Mein Ek' on Amazon Prime.

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