engagement
Nov 20, 2015
A view from Dave Trott: Don't interrupt
"How about not being ashamed of advertising," asks the author
Apr 15, 2014
Babita’s blog: Break That Duration Barrier
Writing a story without the duration leash seems to be harder than we imagined, says the author
Feb 01, 2013
Chris Reed's Blog: Starbucks brews engagement and not just coffee sales
If all you do is offer the hard sell on social media platforms then you will be blanked and there will be no engagement and ultimately no sell.
Nov 28, 2012
Chris Reed’s blog: Loyalty’s future is mobile
Key is to being able to deliver the instant gratification access consumers expect, says Reed.
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