With 2012 almost at a close, Simon Bell, director of strategy at Landor Associates, gives brands 12 trends to focus on for marketing in the New Year.
Luxury preferences of 2500 consumers across China, India, Indonesia and Singapore were studied, to determine 10 favourite brands and buying motivations.
The cover story of the first issue will unveil American luxury entrepreneur Donald J. Trump’s bid to lead the Indian luxury market
The new corporate campaign targets media planners and brand managers highlighting the reasons that make it the ideal vehicle for luxury advertising
Synovate has released data from a global study on luxury brands. The study shows that two in three people across 11 markets treat themselves to luxury every now and then, but one third feel guilty about it. The study reveals that Indians go by the pull factor; have read about it and make informed decisions about luxury buying - more for its aspiration value, preferring items with logos. It also states that 28% of people in India feel that 'Luxury is more about quality than it is about price’ and 74% of Indians say they do not feel guilty after a luxury purchase.
Nissan Motor India has unveiled the advertising campaign for two of its recently launched vehicles - the SUV X-Trail and the luxury sedan Teana.The Japanese auto major's media mix for both vehicles will use only print and out-of-home, moving on to digital media and activations in the coming months. TBWA\India handles the creative duties of Nissan in India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins