Zero Gravity Communications to handle Qutone
Account won without a multi-agency pitch
Apr 20, 2022 08:16:00 AM | Article | Campaign India Team
Zero Gravity Communications has bagged the integrated mandate of ceramics brand Qutone.
The mandate includes brand strategy, overall communications and advertising duties.
Rajeev Adlakha, managing director, Qutone, said, "By collaborating with Zero Gravity Communications, we aim to take steps towards building a strong brand communication strategy. We are looking to adopt an integrated approach that helps strengthen the Qutone brand with consumers and partners. I am looking forward to this growth phase of the brand with the Zero Gravity Communications team."
Khushboo Solanki Sharma, founder, Zero Gravity Communications, said, "The pioneer in tile innovations, Qutone Ceramics gives us a tremendous opportunity to showcase our capabilities in this category. From the pitching process onwards, we have taken a very different approach toward how we aim to handle this mandate. Looking forward to working with the Qutone team."