Campaign India Team
Apr 20, 2022

Zero Gravity Communications to handle Qutone

Account won without a multi-agency pitch

Zero Gravity Communications to handle Qutone
Zero Gravity Communications has bagged the integrated mandate of ceramics brand Qutone. 
 
The mandate includes brand strategy, overall communications and advertising duties.  
 
Rajeev Adlakha, managing director, Qutone, said, "By collaborating with Zero Gravity Communications, we aim to take steps towards building a strong brand communication strategy. We are looking to adopt an integrated approach that helps strengthen the Qutone brand with consumers and partners. I am looking forward to this growth phase of the brand with the Zero Gravity Communications team."
 
Khushboo Solanki Sharma, founder, Zero Gravity Communications, said, "The pioneer in tile innovations, Qutone Ceramics gives us a tremendous opportunity to showcase our capabilities in this category. From the pitching process onwards, we have taken a very different approach toward how we aim to handle this mandate. Looking forward to working with the Qutone team." 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

8 hours ago

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

9 hours ago

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

9 hours ago

Five agencies vying for Ikea creative account

The review is at the chemistry stage.