Global media agency network, Mindshare, has appointed Zaheer Travadi as partner for Mindshare FAST, South East Asia.
Zaheer brings expertise in digital media, data, and technology in South and South East Asia. He started his career with Mindshare Fulcrum in Mumbai back in 2003, when he pioneered digital and mobile promotions for Unilever’s most iconic brands. He then spent almost a decade at Microsoft and IBM, driving ecosystem development programs and unlocking growth across their strategic business segments.
In 2014, Zaheer joined Hindustan Unilever as the digital media head. He successfully drove Cannes Lion winning mobile marketing campaigns like Kan Khajura Tesan, set up Unilever’s first digital media command centre and established Hindustan Unilever as a content marketing leader in the region.
In his last venture with Crayon Data at Singapore, he worked very closely with Mindshare FAST Singapore hub to develop a programmatic audience targeting product.
In this new role, Zaheer will report into Maneesheel Gautam, digital leader of Mindshare South East Asia. Himanshu Shekhar, CEO of Mindshare South East Asia said, "It is great to have Zaheer back in the Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to adaptive marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients"