Digital
Campaign India Team
Mar 10, 2010

YouTube signs official sponsors for its Live IPL broadcast

Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Canara HSBC Life Insurance takes a lighter take on serious finances
Advertising
Dec 24, 2024
Campaign India Team

Canara HSBC Life Insurance takes a lighter take on ...

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
The Work
Nov 18, 2024
Staff Reporters

Coca-Cola faces backlash for ‘ugly’ AI-generated ...

Samsung’s holographic show lights up London’s skyline
Advertising
Jan 20, 2025
Campaign India Team

Samsung’s holographic show lights up London’s skyline

Samsung’s Tab turns festive sketches into AR magic
Advertising
Dec 23, 2024
Campaign India Team

Samsung’s Tab turns festive sketches into AR magic

Just Published

Zomato’s ‘Fuel your hustle’ runs on empty
Advertising
17 hours ago
Campaign India Team

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
19 hours ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
20 hours ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
21 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.