Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 10, 2010
YouTube signs official sponsors for its Live IPL broadcast
Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Aug 06, 2025
HSBC hires first global CMO
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
40 minutes ago
Marico awards its integrated media mandate to ...
Madison Media is the outgoing media partner, after bagging the account in 2019.
Advertising
4 hours ago
Toilet soaps dominate TV advertising in 2025: TAM AdEx
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
Advertising
5 hours ago
Coca-Cola reignites AI ad debate with new holiday ...
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Opinion
5 hours ago
The great escape? What they don’t tell you about ...
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
