Student housing brand, your-space, has announced the appointment of Shaunik Sachdev as chief marketing officer. It has also elevated Venayak Saran Gupta as chief revenue officer.
Sachdev moves from RepIndia, where he was associate vice president - strategy, whereas Gupta joined the company in 2019 and has been elevated from his previous role as head of growth and business.
With over ten years experience, Sachdev has also worked with companies like WeWork and Dentsu Webchutney.
Nidhi Kumra, CEO, your-space, said, "One of the interesting shifts post-covid for the student housing segment, has been that customer discovery and acquisition has moved entirely online. We have seen 50%+ m-o-m growth in the number of users on our website over the last 10 months with 95% of our leads being acquired through digital channels, and 50% of them acquired organically. We feel Shaunik with his deep domain expertise is well positioned to help us leverage this shift in consumer behavior. With Venayak it was a planned transition into a larger role. He has been managing the B2B partnerships and property acquisition verticals over the last two years. Given our outlook for rapid growth, we felt it was the right time to move him into the CRO position and build out the sales, property acquisition and marketing teams under him."
Sachdev said, "With life slowly resuming back to normal and students eager to get back to colleges with necessary precautions, the student housing sector is something I am extremely bullish about. Our consumer’s journey is primarily online, which allows us to grow our presence and create unique touchpoints in an otherwise relatively offline industry. Having traversed a similar path of hyper-growth with WeWork, I am keen to use my experience in the growth of your-space. The vision of our founders along with the dynamic leadership team gives me confidence that there is only one direction for us.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 hours ago
Moves from WNS Global Services
12 hours ago
Watch the film conceptualised by DDB Mudra here