YOU Broadband has appointed Ignite Mudra to handle its creative services for its broadband connection. Ignite Mudra won the account without a formal pitch process after they were invited to make a presentation for the service.
Prior to this, Palasa Creative House handled duties for YOU Broadband.
Ignite Mudra will be working on the strategy and creative deliverables of the brand.
Commenting on their association with Ignite Mudra, EVS Chakravarthy, chief executive officer, YOU Broadband said, “We liked what we saw in the Ignite presentation. Their strategic understanding and holistic approach to brand building helped us take the decision in their favour.”
Commenting on this development, Sudarshan Banerjee, head, Ignite Mudra said, "YOU is a brand for the future. They are present in all segments of the ISP market. It is an exciting category to be in. And, it is heartening that the Ignite agenda has been set in motion and is being followed with the right amount of zeal."