Year-ender 2020: 'Tech has been leveraged easily to bridge gaps created by social distancing' - Rubeena Singh

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Dec 27, 2020 07:43:00 AM | Article | Campaign India Team

Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what this different year taught them and what do they want from the year that comes up.

Here's what Rubeena Singh, CEO, iProspect, had to say:

One learning from the magical year 2020?

2020 has been a challenging year with the pandemic affecting our way of life. One key learning that I have taken away from this experience has been having a sense of gratitude. From a work context, the key learning has been the ease with which digital technology has been leveraged to bridge the gaps created by social distancing.

One thing you want from the year 2021?

My key hope from 2021 is that we are able to find a safe and lasting cure for COVID-19. I really hope that more of the vaccines under development are successful in handling the spread of this disease. An effective vaccine discovery and rollout would go a long way in reviving consumer confidence and demand, which will lead to an improvement in our clients business and our industry.