Campaign India Team
Dec 27, 2020

Year-ender 2020: 'Tech has been leveraged easily to bridge gaps created by social distancing' - Rubeena Singh

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Rubeena Singh
Rubeena Singh

Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what this different year taught them and what do they want from the year that comes up.

Here's what Rubeena Singh, CEO, iProspect, had to say:

One learning from the magical year 2020?      
 
2020 has been a challenging year with the pandemic affecting our way of life. One key learning that I have taken away from this experience has been having a sense of gratitude. From a work context, the key learning has been the ease with which digital technology has been leveraged to bridge the gaps created by social distancing. 
 
One thing you want from the year 2021?
 
My key hope from 2021 is that we are able to find a safe and lasting cure for COVID-19. I really hope that more of the vaccines under development are successful in handling the spread of this disease. An effective vaccine discovery and rollout would go a long way in reviving consumer confidence and demand, which will lead to an improvement in our clients business and our industry.
 
Also read:
 
 
 

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.