Campaign India Team
Dec 16, 2020

Year-ender 2020: 'Hope 2021 is nothing like 2020!' - Poran Malani

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Poran Malani
Poran Malani
Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what has this different year taught them and what do they want from the year that comes up.
 
Here's what Poran Malani, director of operations, S4 Capital, India, had to say.
 
One learning from the magical year 2020?
 
I’m not sure one learning would do any justice to the year that was 2020 and I don’t think my learnings are particularly relevant considering what people have gone through. I know the question is about our business but the reality is our success and my competitor's success is dependent on the people doing well, the country doing well and the world doing well. 
 
One thing you want from the year 2021?
 
That it’s nothing like 2020!
 
Also read:
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

6 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

6 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

6 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.