Campaign India Team
Dec 07, 2020

Year-ender 2020: Converting 'annus horibilis' to 'annus mirabilis' - Apurva Chamaria

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Apurva Chamaria
Apurva Chamaria
Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what has this different year taught them and what do they want from the year that comes up.
 
Here's what Apurva Chamaria, SVP and chief of staff, Tech Mahindra, had to say:
 
One learning from the magical year 2020?
 
Conventional wisdom is that 2020 is 'annus horribilis' but my learning from 2020 is that if life gives you a lemon, make a lemonade and enjoy it. Earlier I would travel two to three weeks internationally every month and would spend long time away from the family and this constant travel would also leave me with limited time to pursue hobbies. My way of converting 'annus horibilis' to 'annus mirabilis' was to spend more time with my family and appreciate the beauty of family time. I also used the lock down and travel shut down to pick up cycling as a hobby and have now done some 100 km rides. The learning here is 'it’s not what happens' but 'it’s what you make out of what happens' which defines you.
 
One thing you want from the year 2021?
 
One thing I want from the year 2021 is that everyone dedicate the new year to humanity and the betterment of the world at large! It’s usual for most people to have personal goals and targets for themselves so it would be great if everyone in 2021 could also look at having atleast one target around how can they positively impact the societies they live in. It doesn’t matter how big or small the impact they are planning is.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

1 day ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

1 day ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

1 day ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.