Campaign India Team
Jan 15, 2024

24 hours with… Rubeena Singh

Rubeena Singh, country manager India and MENA, AnyMind Group, takes us through what a day in her life looks like

24 hours with… Rubeena Singh

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

 

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.

 

Name: Rubeena Singh

Job: Country manager India and MENA, AnyMind Group

Professional mantra: Success is loving yourself and what you do!

Personal mantra: Be true, be you, be kind. 

 

7am: Alarm, wake up, snooze, get up by 7:15am and get ready for my morning workout. I'm not a morning person, but my daily morning workout does get me in the right frame of mind to tackle any workday

 

7:30-8:30am: My trainer reaches home for a gruelling one hour workout combining strength training, conditioning, stretching, and cardio, which gets my dopamine and adrenaline going

 

8:30-9am: Get ready for office, quick breakfast and leave for work.

 

9am: I leave home for office. I use the time I’m in the car for checking emails, since overseas colleagues (Singapore and Japan are ahead of us) 

 

10am: I do a daily huddle for about 10 min with my core leadership team to set the priority for the day.

 

10:30am-1pm: Meetings at work with clients/ my team interspersed with calls and making decisions. I work on the 80:20 principle and try to prioritise the 20% of tasks that are more important first. The not-so-important stuff I try to delegate to the extent possible.

 

1-1:30pm: Lunch, which is always a working lunch, usually in parallel with a work call or VC. I carry my lunch from home and try to eat healthy most of the time. I like to maximise my time at work so that I can finish early to be home in time before my daughter gets into bed. 

 

1:30-4:30pm: Meetings, meetings, meetings!!!

 

4:30pm: Check in with my daughter who reached home back from school at around 4pm (she leaves at 6:40am and my husband manages that – yes, I am blessed!). 

 

4:45-6:30pm: Wrap up all pending things for the day.

 

6:30–7:30pm: Depending on the day, either it’s more work on the phone whilst on my way back home. I try to call my mother during this time and have a quick catch-up. 

 

7.30– 9:30pm: Dinner with family, tuck my daughter to bed.

 

10-11pm: Coffee date and drive with my husband. This is our time for quality conversation before calling it a night.

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

9 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

10 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

13 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.