Campaign India Team
Jan 15, 2024

24 hours with… Rubeena Singh

Rubeena Singh, country manager India and MENA, AnyMind Group, takes us through what a day in her life looks like

24 hours with… Rubeena Singh

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.


Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.


Name: Rubeena Singh

Job: Country manager India and MENA, AnyMind Group

Professional mantra: Success is loving yourself and what you do!

Personal mantra: Be true, be you, be kind. 


7am: Alarm, wake up, snooze, get up by 7:15am and get ready for my morning workout. I'm not a morning person, but my daily morning workout does get me in the right frame of mind to tackle any workday


7:30-8:30am: My trainer reaches home for a gruelling one hour workout combining strength training, conditioning, stretching, and cardio, which gets my dopamine and adrenaline going


8:30-9am: Get ready for office, quick breakfast and leave for work.


9am: I leave home for office. I use the time I’m in the car for checking emails, since overseas colleagues (Singapore and Japan are ahead of us) 


10am: I do a daily huddle for about 10 min with my core leadership team to set the priority for the day.


10:30am-1pm: Meetings at work with clients/ my team interspersed with calls and making decisions. I work on the 80:20 principle and try to prioritise the 20% of tasks that are more important first. The not-so-important stuff I try to delegate to the extent possible.


1-1:30pm: Lunch, which is always a working lunch, usually in parallel with a work call or VC. I carry my lunch from home and try to eat healthy most of the time. I like to maximise my time at work so that I can finish early to be home in time before my daughter gets into bed. 


1:30-4:30pm: Meetings, meetings, meetings!!!


4:30pm: Check in with my daughter who reached home back from school at around 4pm (she leaves at 6:40am and my husband manages that – yes, I am blessed!). 


4:45-6:30pm: Wrap up all pending things for the day.


6:30–7:30pm: Depending on the day, either it’s more work on the phone whilst on my way back home. I try to call my mother during this time and have a quick catch-up. 


7.30– 9:30pm: Dinner with family, tuck my daughter to bed.


10-11pm: Coffee date and drive with my husband. This is our time for quality conversation before calling it a night.

Campaign India

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