Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what has this different year taught them and what do they want from the year that comes up.
Here's what Gautham Narayanan, managing director, Wieden + Kennedy India, had to say.
One learning from the magical year 2020?
People and culture go a long way.
It's the people that make our culture and not the other way round. We know how talented our people are, but 2020 shows that we have a resilient bunch who have so much to bring. Our priority at Wieden + Kennedy is to encourage and enable people to have their own voice and use it. Whether it’s used to push the work, challenge our diversity, or keep our culture alive on zoom! Here’s to the people who make W+K Delhi what it is.
One thing you want from the year 2021?
A small shot of the vaccine, and a large shot of resilience. We'll need both in 2021.
I'm confident India will come through this. Clients have been forced to evolve and pivot this year, and this will better prepare them for proactive, radical change in 2021 and beyond. We’ll see the stronger ones be bolder and disrupt the old way. And our role is to move beyond storytellers and become an essential service, by looking into the nooks and crannies of a client's business to deploy our super power of creativity to solve problems. I’m buoyant ad land will rise to the challenge and emerge more future ready, albeit leaner (seeing the consolidation and mergers, makes me truly grateful for W+K's independence).