iProspect's Rubeena Singh to helm Female Foundry in India

To support diversity and innovation across the business, Dentsu Aegis Network along with its digital performance agency iProspect, have formalised an initiative to mentor female start-ups in India.

 

The initiative Female Foundry aims to drive diversity and inclusion in business. It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

 

The initiative aims at bridging the gap in gender parity by offering experienced mentorship that

helps empower female entrepreneurs, high-level skill development and professional help in securing funding for the next phase of their start-ups.

 

In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended

leadership team from across Dentsu Aegis Network and strategic business partners which include

clients and other third parties.

 

Singh said, “Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

 

Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and chairman & CEO India, said, “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. To succeed in what one believes in, needs constant learning.”

 

The programme will culminate with an opportunity for successful selected candidates to grow their

business.