Campaign India Team
Dec 21, 2020

Year-ender 2020: 'Find comfort in being uncomfortable' - Rituparna Dasgupta

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Rituparna Dasgupta
Rituparna Dasgupta

Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what this different year taught them and what do they want from the year that comes up.

Here's what Rituparna Dasgupta, vice president strategy and analytics, Mindshare, had to say:
One learning from the magical year 2020?
The black swan event of 2020 brought with itself disruption and learning at the same time. While it took us off guard, it also gave us the opportunity to spread our wings. My learning from 2020 - find comfort in being uncomfortable. Grab the challenge presented to you even if it scares you; you have to leave your comfort zone to grow as an individual and also as a team or even a company.
One thing you want from the year 2021?
I believe that the new normal which is born is here to stay even in 2021 to some extent. While we have tried our best to bridge some gaps through technology like e-learning, e-birthday parties, teams calls; I believe nothing can compensate for a hug, a play date, an interesting lecture, a brain storming session at the boardroom. One thing I want from the year 2021 is more confidence and lesser inhibition for doing the things we love to do as social beings.

Also read:

Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.