Yatra.com enters the online and social media marketing space

Yatra.com has entered into a partnership with OMLogic to enter the online and social media marketing space. OMLogic is a specialist in the online and social media marketing space. With this association, the online travel portal hopes to reach out to its target group with their appearance on websites such as Facebook, Orkut, Twitter and YouTube amongst others.

With online media providing customers a platform to provide feedback instantly on products and services for a brand, Yatra.com feels its very important to be part of this growing medium in advertising.

Commenting on the partnership with OMLogic, Bharat Malik, head online marketing, Yatra.com said, “We believe that our progression into the social media will enable Yatra.com to engage its consumers through newer and innovative ways. The dynamics of this new form of media are exciting, and encourage two way communications between brands and their customers. Through our partnership we aim to listen to what customers are saying about Yatra.com– not just to us, but also to each other. This will enable us to improvise our services as per customers’ feedback. We look forward to a great response from our customers for this initiative.” 

On the alliance, Kapil Gupta, chief executive officer, OMLogic, added, “Yatra’s emphasis on social media underlines their customer-focus and service-oriented vision. They want to truly ensure that their customers are listened to, and have the best service experience. Not only will we achieve tremendous reach and customer engagement through our social media initiatives, we will also increase brand loyalty and build Yatra as the brand of choice for all your travel needs, both domestic and international.” 

OMLogic as a developer for Yatra.com’s engagement strategies on these social media portals will help the company build a stronger consumer connect. Social media marketing programs will also help Yatra.com attract the attention of the frequent visitors of these social networking websites.