
Works enters India through partnership with The Social Street
Works is a creative agency that delivers creative solutions for clients in the sports and entertainment industries

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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.