Works, a UK-based creative, design and brand agency has partnered with The Social Street for its foray into India. Works works with clients and partners in the sports and entertainment industries.
The 29-year old agency has offices in Miami, Rio de Janeiro, Dubai and Beijing. The agency was recently commissioned by FIFA to roll out the official look for this year’s FIFA World Cup. Prior to this, the agency has worked on FIFA World Cup South Africa 2010, FIFA World Cup Brazil 2014, FIFA Women’s World Cup Canada 2015, FIFA Women’s World Cup France 2019 and eight UEFA Champions League Finals.
Roy Webber, founder and CEO, Works, said, “This is a wonderful opportunity for Works. India and South Asia has such an appetite and love for sport and entertainment – to be a part of the energy created by this growing and vibrant market is an exciting prospect for us. It’s so important to engage with a like-minded and trusted partner when we enter a new territory. Mandeep is building something quite special with The Social Street and to collaborate with them at this point marks the beginning of a great new chapter for Works.”
The Social Street has worked on events in India that include the International Premier Tennis League (ITPL), Premier Futsal League, Pro Kabbadi League, Indian Premier League, Bengaluru Tigers (wrestling), Tamil Nadu Premier League (cricket) as well as sporting events for Star Sports and Hotstar.
Mandeep Malhotra, founding partner and CEO, The Social Street, said, “With Works we have gained a partner who will provide us with tremendous support to build a strong sports marketing arsenal. Their bespoke body of work – be it design, branding or production across mediums - speaks volumes. We’re extremely delighted to join forces with Works as our go-to partner for everything that is sports. We look forward to working with them on a series of joint initiatives in India and across South Asia.”