FTA Global has launched FTA.Visibility, an AI-powered analytics platform designed to help marketers monitor, measure and improve brand visibility across AI-driven search and discovery platforms including ChatGPT, Perplexity and Gemini.
The company said the platform has been developed to address changing consumer search behaviour, with users increasingly relying on AI assistants for recommendations, summaries and information discovery rather than traditional search engines alone.
Unlike conventional SEO tools focused on rankings, clicks and website traffic, FTA.Visibility is positioned around what the company describes as ‘pre-click visibility’. The platform analyses how AI systems surface, summarise and reference brands within generated responses, even in situations where users do not visit external websites.
According to FTA Global, the platform is intended to help brands understand and address the growing ‘visibility gap’ emerging within AI-led search ecosystems, where relevance is increasingly determined by citations, references and AI-generated recommendations.
The tool includes AI Search Intelligence features that track how brands appear across major AI platforms for selected prompts while identifying citation and sourcing trends. Prompt Analytics monitors high-intent prompts and measures whether brands are surfaced or excluded within AI-generated answers.
Additional features include Citation and Source Mapping, which identifies pages, mentions and domains influencing how AI models describe brands, while also highlighting content gaps where additional placements or information may be required.
FTA.Visibility also includes competitor and topic benchmarking capabilities, allowing marketers to compare AI visibility, sentiment and citations across brands, prompts, markets and AI models. The platform integrates with GA4 and Google Search Console to connect AI visibility insights with traffic and conversion reporting.
The company has also introduced Persona-Based Prompt Testing, which simulates AI search scenarios based on ideal customer profile-driven buyer personas to support content optimisation strategies.
Senthil Kumar Hariram, founder and managing director, FTA Global, said, “We are entering an era where the most important search result is the one that never shows up on a traditional ranking report. It is the AI-generated answer that shapes a buyer’s shortlist before they even visit a website. FTA.Visibility tool was built to give marketers the intelligence needed to compete in this new reality. It is no longer about chasing rankings; it is about ensuring your brand becomes a trusted, cited source in every AI conversation that matters to your business.”
FTA Global said the platform has been designed for marketers seeking governance and operational control over AI discovery strategies. The company added that the tool includes role-based access control, security systems and priority support features for enterprise users managing AI-focused marketing operations.
The launch reflects the broader shift within digital marketing towards AI search optimisation and brand discoverability across conversational AI ecosystems. As AI-generated answers increasingly influence purchase journeys and information discovery, marketers are adapting strategies beyond traditional SEO metrics and website traffic measurement.
FTA.Visibility is now available globally, with FTA Global offering demonstrations and onboarding support for enterprise clients.
