Staff
Oct 03, 2022

W+K co-founder Dan Wieden dies at 77

The advertising giant was the brain behind Nike's infamous 'Just Do It' tagline

W+K co-founder Dan Wieden dies at 77

Dan Wieden, the co-founder of Wieden+Kennedy (W+K), died peacefully on September 30 in his hometown of Portland at age 77. He took on the role of chairman at W+K in 2005. Wieden and partner David Kennedy, founded the agency in 1982 which went on to coin one of the world's most popular brand taglines: Nike’s ‘Just Do It’. Kennedy died in October last year.

The agency released a statement upon Wieden’s passing:

We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.

Source:
Campaign India

Related Articles

Just Published

13 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

14 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

19 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

19 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.