Whyness bags VIP's creative mandate

Account won following multi-agency pitch

Feb 05, 2016 01:15:00 PM | Article | Campaign India Team

Whyness has bagged the creative mandate of VIP Industries' flagship brand, VIP. This account was won following a multi-agency pitch. The agency also handles the creative mandate of Carlton Luggage, a sub-brand under VIP. 
 
Sudip Ghose, VP -- marketing, VIP Industries, said, "Whyness has already helped us successfully launch Carlton Luggage and establish it as a major player, with a 50 per cent growth rate last year. Throw in Ravi Deshpande’s wisdom and leadership and I believe the flagship VIP brand is in the best possible hands." 
 
Ravi Deshpande, CCO and founder, Whyness, said, “It’s a huge win for Whyness. Our team is deeply excited to now hold the reins of a brand that has been integral to the lives of most Indians. We look forward to steer this much-loved brand in a fresh creative and strategic direction.”