Why did Happy become unhappy at Goafest?

At a time when leading agencies have sent none or at best, token entries, we stretched ourselves to participate in the awards, only to come back totally disappointed. We didn’t even celebrate after winning two awards. We were all like ‘yeah right’.Because we are not an agency listed with the AAAI we had to pay Rs. 9000 per delegate (8 out of the 10 people who came are below 30). Despite the downturn, we coughed up Rs. 90,000 just to be there.

by Campaign India Team