As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation
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Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
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INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
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