What is entertainment to 18-yr olds, MTV Study tries to answer

Young people today are seeking entertainment in everything they do and the mantra is ‘if there is no fun in it, why do it all'.That’s the key finding of ‘Recreation Redefined’, the latest study by MTV Insight Studio which aims to answer the question - what is entertainment for today’s 18 year old?

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures