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Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s communication strategy, the MNC recently announced its first global digital roster. It has brought Euro RSCG 4D, Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine on board with an objective of embedding its global brands deeper into the digital landscape.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.