Western Digital partners TV legends for WD Purple campaign

Western Digital has launched a new campaign to promote its WD Purple smart video hard drives, designed for 24x7 video surveillance recording. The campaign features India’s iconic television trio — Shivaji Satam, Dayanand Shetty and Narendra Gupta — who are best known for their roles in a long-running crime show. Their on-screen commitment to justice and integrity aligns with the brand’s focus on trust, reliability, performance and vigilance.

The initiative highlights the importance of purchasing authentic WD Purple and WD Purple Pro drives to ensure safety and data protection. Drawing from the nostalgia and humour associated with the trio’s television legacy, the campaign depicts them investigating a case that underscores the need for original, purpose-built and reliable storage solutions.

 

 

 

 

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Owais Mohammed, sales director for India, the Middle East and Africa at Western Digital, said, “Through this collaboration and campaign, our goal is to educate customers about the importance of buying and using purpose-built original storage solutions like WD Purple that are designed specifically for 24/7 reliability and performance essential for security systems.” He added that working with the iconic trio helps deliver the message in an engaging and memorable way.

Sandesh Shenoy, chief operating officer at Adsyndicate Services Pvt. Ltd, which conceptualised and executed the campaign, said the partnership reflects creativity and trust. He noted that Adsyndicate’s eight-year association with Western Digital continues to strengthen the brand’s leadership in reliable HDD surveillance storage.

By blending nostalgia, authority and emotion, the campaign aims to connect with both end-users and system integrators while reinforcing the importance of purchasing genuine surveillance products in an evolving market.