Weekend Wrap: 9 October

Beardo has announced the appointment of Hrithik Roshan and KL Rahul as brand ambassadors. The duo feature in a music video for the brand along with Nick (BeyouNick), Kunal Kapoor and Binny (the composer of the song) among others. 

 

WelcomHeritage, a hospitality brand specialising in heritage hospitality has appointed Crayons Advertising to handle its creative mandate. WelcomHeritage is a joint venture between ITC and Johanna Heritage and has 36 properties spread across the country.

 

Integrated Centre for Consultancy (ICCPL) has bagged the PR account of Hero Realty which is the real estate arm of Hero Enterprise.The realty group has housing solutions across Mohali, Ludhiana, Haridwar and Gurugram. 

 

Montex Pens has appointed Outcry Entertainment to handle its creative mandate. The account was won post a multi-agency pitch. Montex was launched in 1976 and is looking to bring a 'new age aggression' and creative factor. 

 

UBON, a gadget accessory and consumer electronics brand has appointed actor Rana Daggubati as its brand ambassador. With this move, the brand wants to tap into the South India market. 

 

White Rivers Media has appointed Chirag Sangai as head of client partnerships. Sangai moves from Blink Digital where he was account director. He has also worked with 03pixels, fusionNXT, ITPL Distribution and Percept.