Campaign India Team
Feb 07, 2019

Weekend Wrap: 8 February

In the news: DSport, Isobar, PivotRoots, PNB Metlife

Weekend Wrap: 8 February
PSL on DSport
 
DSport, the sports channel under the Discovery Communications portfolio, will broadcast the 2019 edition of the Pakistan Super League (T20 cricket league) in India. The tournament this season will be played from 14 February to 17 March. 
 
Isobar bags The Rose Group's digital duties
 
Isobar India been appointed as the digital partner for The Rose Group following a multi-agency pitch. The Rose Group is a luxury jewellery group that has a portfolio of more than 20 international brands that are marketed, distributed or retailed under its operations.  
 
The account will be handled from the agency’s Mumbai office.
 
PNB Metlife gets PV Sindhu as brand ambassador
 
PNB MetLife has appointed badminton player and Olympic silver medallist PV Sindhu as brand ambassador. A campaign featuring her has been conceptualised by BBDO India. 
 
Grofers appoints PivotRoots
 
Grofers has announced the appointment of PivotRoots as the agency to handle its programmatic duties. The e-commerce player is looking to consolidate its digital media buys through programmatic.
 
 
Source:
Campaign India

Related Articles

Just Published

18 minutes ago

Urban India splurges big: Festive spending hits ...

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.

54 minutes ago

Finolex’s Navratri campaign is beautiful, but pipes ...

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

56 minutes ago

Harmonious marketing: When creativity meets ...

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

1 hour ago

How indie agency NP Digital is taking on major ...

In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.