Campaign India Team
Feb 07, 2019

Weekend Wrap: 8 February

In the news: DSport, Isobar, PivotRoots, PNB Metlife

Weekend Wrap: 8 February
PSL on DSport
 
DSport, the sports channel under the Discovery Communications portfolio, will broadcast the 2019 edition of the Pakistan Super League (T20 cricket league) in India. The tournament this season will be played from 14 February to 17 March. 
 
Isobar bags The Rose Group's digital duties
 
Isobar India been appointed as the digital partner for The Rose Group following a multi-agency pitch. The Rose Group is a luxury jewellery group that has a portfolio of more than 20 international brands that are marketed, distributed or retailed under its operations.  
 
The account will be handled from the agency’s Mumbai office.
 
PNB Metlife gets PV Sindhu as brand ambassador
 
PNB MetLife has appointed badminton player and Olympic silver medallist PV Sindhu as brand ambassador. A campaign featuring her has been conceptualised by BBDO India. 
 
Grofers appoints PivotRoots
 
Grofers has announced the appointment of PivotRoots as the agency to handle its programmatic duties. The e-commerce player is looking to consolidate its digital media buys through programmatic.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Affle ropes in Resultrix co-founder Gulrez Alam
Premium
15 hours ago

Affle ropes in Resultrix co-founder Gulrez Alam

Prior to this, Alam's entrepreneurial stint was in the fintech domain where he founded an algorithmic trading company

Premium
Mullen Lintas wins Ruosh's creative mandate
Premium
15 hours ago

Mullen Lintas wins Ruosh's creative mandate

Account won post a multi-agency pitch

Premium
Blog: Tiger out of the Woods!
Premium
17 hours ago

Blog: Tiger out of the Woods!

But are his endorsements burning bright?

Premium
Twitter appoints Manish Maheshwari as MD
Premium
19 hours ago

Twitter appoints Manish Maheshwari as MD

Was CEO at Network18 Digital prior