Weekend Wrap: 8 February

PSL on DSport

 

DSport, the sports channel under the Discovery Communications portfolio, will broadcast the 2019 edition of the Pakistan Super League (T20 cricket league) in India. The tournament this season will be played from 14 February to 17 March. 

 

Isobar bags The Rose Group's digital duties

 

Isobar India been appointed as the digital partner for The Rose Group following a multi-agency pitch. The Rose Group is a luxury jewellery group that has a portfolio of more than 20 international brands that are marketed, distributed or retailed under its operations.  

 

The account will be handled from the agency’s Mumbai office.

 

PNB Metlife gets PV Sindhu as brand ambassador

 

PNB MetLife has appointed badminton player and Olympic silver medallist PV Sindhu as brand ambassador. A campaign featuring her has been conceptualised by BBDO India. 

 

Grofers appoints PivotRoots

 

Grofers has announced the appointment of PivotRoots as the agency to handle its programmatic duties. The e-commerce player is looking to consolidate its digital media buys through programmatic.