Campaign India Team
Sep 07, 2018

Weekend Wrap: 7 September

In the news: Aurelia, Chtrbox, Cipla, Cox & King, Farm Communications, Mavcomm Consulting

Weekend Wrap: 7 September
Disha Patani to be the face of Aurelia
 
Apparel company, TCNS Clothing, has announced the appointment of Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year.
 
Arushi Sharma joins Chtrbox
 
Chtrbox, a data-powered 'influencer marketing' company, has appointed Arushi Sharma as the head of brand partnerships and strategy for Mumbai. She moves from Iris Worldwide (Indonesia) where she was leading the social media team. 
 
Cipla partners with Priyanka Chopra
 
Cipla has partnered with Priyanka Chopra to raise awareness about asthma, along with helping address its psychosocial aspects including stigma. Chopra will be part of a campaign that will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management vis-à-vis oral medication.
 
Cox & Kings appoints Anushka Sharma 
 
Cox & Kings is celebrating its 260th birthday with the appointment of Anushka Sharma as the company’s first ever brand ambassador. A TVC featuring the actor will be released soon. 
 
Mavcomm Consulting bags Credit Sudhaar's PR mandate
 
Credit Sudhaar, a credit advisory service in India, has appointed Mavcomm Consulting to handle its PR mandate. 
 
Farm Communications launched
 
Sahir Khan has launched what he labels a 'new age sports communication consultancy' – farm communications. Prior to this Khan was heading the sports practice at Perfect Relations. 
 
Source:
Campaign India