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Weekend Wrap: 7 August
In the news: Mavcomm Consulting, MPL, Pitchfork Partners, WTF Sports
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Edelman makes global leadership changes
Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.
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Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
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Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.