Weekend Wrap: 4 January

Alcon gets Smriti Mandhana as brand ambassador 

 

Novartis' eye care brand Alcon has announced the appointment of Smriti Mandhana as brand ambassador. Mandhana will feature in a campaign titled ‘never compromise’ which celebrates the everyday struggles and successes of people to reach their dreams.

 

Dentsu Impact gets Carlsberg's social media mandate

 

Dentsu Impact has bagged the social media mandate of Carlsberg India. The agency's digital division, Dentsu Impact Digital will handle the mandate. Dentsu Impact also handles Carlsberg's mainline creative duties. 

 

 

Mavcomm bags BluArmor's PR mandate 

 

Mavcomm Consulting has won the strategic public relations duties of BluArmor. BluArmor manufactures and markets motorcycle gear. 

 

Pro Volleyball League gets Nippon Paint as associate sponsor

 

Nippon Paint has partnered with the upcoming Pro Volleyball League as associate sponsor for the first two seasons. The Pro Volleyball League is a tie-up between Baseline Ventures and the Volleyball Federation of India. The tournament is scheduled to begin on 2 February. 

 

WATConsult wins Columbia Pacific Communities’ digital mandate

 

WATConsult has won the 360-degree digital media mandate of Columbia Pacific Communities - developers of senior living communities in the United States and South East Asia. The mandate includes digital media marketing, social listening and ORM, digital content creation and SEO services. In addition to this, the agency will also be designing and developing the brand’s website. The account will be handled by the agency’s Bengaluru team.