Weekend Wrap: 30 November
In the news: Macomm Consulting, MX Player, Rasna, Social Kinnect
Nov 30, 2018 04:46:00 AM | Article | Campaign India Team
Otadato appoints Mavcomm Consulting
Otodato has awarded its public relations mandate to Mavcomm Consulting. The mandate will be effective from 1 December 2018. Otodato is a neutral automotive data aggregation platform that paves the way for new automotive value added services, benefiting drivers, passengers, smart cities, and companies in the automotive ecosystem.
Tarannum Alam Joins MX Player
MX Player, a local video player, has appointed Tarannum Alam as head - agency business. She moves from Havas Media where she was EVP.
At MX Player, she will be responsible for driving relationships across advertising/media agencies pan India. She will be based in New Delhi and report to Viraj Jit Singh, SVP and head - revenue, MX Player.
Rasna gets Saina Nehwal
Rasna has announced the appointment of Saina Nehwal as brand ambassador for two products - Rasna Native Haat Honey and Honey Vita. An ad campaign featuring Nehwal will soon be rolled out.
Social Kinnect to handle Jaipur Literature Festival's digital mandate
Social Kinnect has won the digital mandate for ZEE Jaipur Literature Festival 2019. The account was won post a multi-agency pitch. The mandate includes digital marketing strategy, media planning and execution, as well as online reputation management. The agency's Delhi office will handle the account.
The festival brings together a mix of writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers. It will be held between 24-28 January next year.