Campaign India Team
Nov 30, 2018

Weekend Wrap: 30 November

In the news: Macomm Consulting, MX Player, Rasna, Social Kinnect

Weekend Wrap: 30 November
Otadato appoints Mavcomm Consulting 
 
Otodato has awarded its public relations mandate to Mavcomm Consulting. The mandate will be effective from 1 December 2018. Otodato is a neutral automotive data aggregation platform that paves the way for new automotive value added services, benefiting drivers, passengers, smart cities, and companies in the automotive ecosystem.
 
Tarannum Alam Joins MX Player
 
MX Player, a local video player, has appointed Tarannum Alam as head - agency business. She moves from Havas Media where she was EVP. 
 
At MX Player, she will be responsible for driving relationships across advertising/media agencies pan India. She will be based in New Delhi and  report to Viraj Jit Singh, SVP and head - revenue, MX Player.
 
Rasna gets Saina Nehwal 
 
Rasna has announced the appointment of Saina Nehwal as brand ambassador for two products - Rasna Native Haat Honey and Honey Vita. An ad campaign featuring Nehwal will soon be rolled out.
 
Social Kinnect to handle Jaipur Literature Festival's digital mandate
 
Social Kinnect has won the digital mandate for ZEE Jaipur Literature Festival 2019. The account was won post a multi-agency pitch. The mandate includes digital marketing strategy, media planning and execution, as well as online reputation management. The agency's Delhi office will handle the account. 
 
The festival brings together a mix of writers, thinkers, humanitarians, politicians, business leaders, sports people, and entertainers. It will be held between 24-28 January next year. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Rediffusion redefines its looks
Premium
39 minutes ago

Rediffusion redefines its looks

The agency has unveiled a new logo

Premium
HUL urges India to #StartALittleGood
Premium
4 hours ago

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Premium
Team Airtel moves to Essence
Premium
8 hours ago

Team Airtel moves to Essence

Team Airtel was a special unit created by GroupM when it bagged the Airtel business

Premium
Rajiv Bakshi joins Big Synergy as CEO
Premium
8 hours ago

Rajiv Bakshi joins Big Synergy as CEO

Moves from Intex Technologies where he was CMO