Weekend Wrap: 30 August

Bobbi Brown gets Tara Sutaria

 

Bobbi Brown Cosmetics has appointed Tara Sutaria as brand ambassador and released a campaign titled 'confident beauty'. Sutaria joins global ambassadors Yara Shahidi, Elizabeth Olsen and NiNi for the campaign.

 

Kartik Aaryan is Cadbury Dairy Milk Silk's brand ambassador

 

Mondelez India has announced the appointment of Kartik Aaryan as brand ambassador for Cadbury Dairy Milk Silk.

 

Dream Theatre to represent Liverpool FC

 

Dream Theatre has won the mandate to develop the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives.

 

Liverpool Football Club’s association with Dream Theatre will give football fans access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties and more.

 

Thomas Cook appoints IdeateLabs

 

IdeateLabs has won the social media mandate for Thomas Cook India’s business lines - including holidays outbound and domestic and foreign exchange. The account was won following a multi-agency pitch. The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries and end-to- end planning. 

 

Mobil India gets Bajrang Punia

 

Mobil India has announced an association with wrestling champion Bajrang Punia. Punia will be the face of Mobil's commercial vehicle lubricants segment. Punia is currently world number one in the men’s 65 kg freestyle category. 

 

 

Nrk18 and Reckitt Benckiser launch #MissionPaani 

 

Network18 and Reckitt Benckiser have rolled out a nationwide campaign titled '#MissionPaani'. Amitabh Bachchan has joined as ambassador for this campaign that raises awareness about water conservation.

 

#MissionPaani will focus on:

KNOW - Raise Awareness, making it a mass movement- JAN ANDOLAN

ACT - Take the Jal Pratigya (pledge to conserve water)

IMPACT - Highlight Innovative Pilot Projects with Measurable Change