Campaign India Team
Nov 04, 2016

Weekend Wrap: 3 November 2016

In the news: Equitas SFB, Nestle India, Red FM and The Links

Weekend Wrap: 3 November 2016
R Ashwin for Equitas SFB
 
Equitas Small Finance Bank, a private sector bank from Tamil Nadu, has announced the appointment of Indian cricketer Ravichandran Ashwin as its brand ambassador. The current number one bowler in the world Test match rankings will endorse the company’s products and services through advertising campaigns and other promotional programmes.
 
Red FM launches in Jodhpur
 
Red FM has announced expansion in Rajasthan by launching a station in Jodhpur. This is the second city in the State to have the channel, following Jaipur. Following the Phase 3 auctions, Red FM had launched Redtro in Mumbai in July. 
 
Blaupunkt Mobile appoints The Links
 
Blaupunkt, a German consumer electronics and technology company has announced its entry into the mobile phone accessories segment in India through New Delhi based Vidur and Co. The launch will include Blaupunkt's mobile phone accessories, smart phones, smart watches and phablets – in India and SAARC countries. The Links has been appointed as Blaupunkt's advertising partner. 
 
Nestlé tie ups to boost hygiene
 
Nestlé India, Food and Drugs Administration, Goa, and National Association of Street Food Vendors of India (NASVI), have joined hands to begin training of about 500 street vendors on subjects such as health, hygiene, food handling, waste disposal and entrepreneurship. The organisations look to increase the number to 1,000 by the end of the period. Participants will also be certified at the end of the training.
Source:
Campaign India

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