Weekend Wrap: 16 October

Childfund appoints Avian WE

Avian WE has been appointed as Childfund India as its communications agency. The account was won following a multi-agency pitch. The mandate includes communication plans focusing on education, health, livelihood, humanitarian relief and child protection issues. The agency will also manage ChildFund’s press office to increase its visibility across 15 states in India.

 

Amitabh Bachchan for Cello

Cello Group has appointed actor Amitabh Bachchan as brand ambassador. as it hopes to reach consumers across different markets and to strengthen its market presence. The actor will be seen endorsing the brand's innovative range of products across social media platforms.

 

FoxyMoron bags Revv

Httpool elevates Archana Roche

Httpool has announced the elevation of Archana Roche, currently head - brand strategy and marketing will take over a new role as Httpool’s Facebook measurement lead and research for the Apac markets. Httpool is Facebook's authorised sales partner in 11 selected markets across Europe and Asia.

 

Mirum to handle Jaro Education

Jaro Education, an ed-tech service provider in India, has appointed Mirum India, to implement marketing automation solutions. Jaro Education has chosen Salesforce Marketing Cloud platform to automate its key marketing process with Mirum India as the implementation partner. The agency will also focus on lead generation and lead nurturing for the client.

 

Dru Gold appoints Tute Consult 

Dru Gold has appointed Tute Consult as its public relations and marketing communications partner. Dru Gold is a gold recycling company that understands how to unlock value from gold and jewellery for instant money.