Campaign India Team
Oct 28, 2016

Weekend Wrap: 28 October 2016

In the news: Adlift, GroupM, Ceat, fbb, Lokmat

Weekend Wrap: 28 October 2016
AdLift wins Asics' digital mandate 
AdLift has won the digital marketing mandate for sports shoes and active wear brand Asics following a multi-agency pitch. The agency will manage content across digital media platforms, SEO and manage the website.
GroupM's branded content 'Brew'
GroupM hosted an event showcasing exclusive content by specialist creators before clients, titled Brew. Across TV, radio, digital video and native content, 20 presentations were made to over 150 brand managers and marketers, informed a statement, at the day-long event. Clients had the option of going online and registering their bid for it after a presentation. Each property has been bid for by multiple clients, the release added. 
Lokmat Marathon in Aurangabad
Marathi daily Lokmat has announced the launch of Aurangabad’s first marathon, scheduled for 11 December 2016. The intent is to create an annual property featuring in the marathon calendar. Registrations will be on until 26 November. The marathon is being organised with U2CanRun.
fbb Blogstar Academy
fbb, the fashion vertical of Future Group, has rolled out an initiative called Blogstar Academy. It is a hunt for the next 'blogging sensation', providing a platform for bloggers to showcase their skills. Entries are open till 31 October. The 30 best bloggers will receive formal training from experts at the Blogstar Academy.
Ceat associates with Ajinkya Rahane
Ceat has signed a four-year bat endorsement association with Indian cricketer Ajinkya Rahane. The brand's logo will be present on Rahane's bat across all three formats of the game. 
Best Deal TV appoints COO
Best Deal TV, a 24/7 home shopping channel, has appointed Hari Trivedi as COO. Trivedi's mandate includes sales and marketing. He joins from Best Deal TV is co-owned by Shilpa Shetty, Raj Kundra and Akshay Kumar, according to its website. 
Vizeum offering for media companies
Vizeum, a media agency under Dentsu Aegis Network, has launched a consultancy service in India to help mainstream media companies adapt and transform for the digital ecosystem. 'Binary' will cover modules under two broad areas – Transition and Transformation – encompassing pricing and sales strategies, team training, technology-based real time sales support, digital audit and content strategy, among others. 
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.