Campaign India Team
Jul 27, 2017

Weekend Wrap: 28 July 2017

In the news: Amazon-Mondelez, KFC-Mountain Dew, Performix.Convonix, Samsung, Teen Bandar, Weber Shandwick

Weekend Wrap: 28 July 2017
Mondelez and Amazon launch virtual sweet store
 
Mondelez India has announced a partnership with online marketplace, Amazon.in, to set up what it labels a 'virtual chocolate and sweet store'. Here, along with conventional gift packs exclusive e-commerce packs are also rolled out. 
 
Bang in the Middle to handle UP Yoddha
 
Bang in the Middle has bagged the creative and digital mandate for UP Yoddha, a new entrant to the Vivo Pro Kabaddi league. UP Yoddha is owned by GMR Sports. The agency has already started working on the account.
 
Jeep hands SEO mandate to Performix.Convonix
 
Performics.Convonix, part of Starcom India has won the SEO mandate for Jeep in India. Jeep is a part of Fiat Chrysler Automobiles and has recently launched the Compass in India. Starcom handles the media duties for the brand. 
 
KFC, Mountain Dew's 'Gamer's Box'
 
Mountain Dew and KFC have partnered to launch a ‘Gamer’s Box 2.0’. The limited edition meal box comes with built in gaming controls and a slot for a phone. Consumers can pair their phone with the controllers on the meal box through Bluetooth. 
 
To get the Gamer’s Box 2.0 one could log on to KFC or Mountain Dew's pages on social media to tag a friend who one feels deserves to win the box. Ten consumers will get a chance to win the box. 
 
Samsung is presenting sponsor PL broadcast
 
Samsung India has bagged the presenting sponsorship for the broadcasting the English Premier League. The league will be telecast on Star Sports and begins on 12 August 2017. For this season, Star Sports has added a 'Select Add On' service through which fans get a wide choice of live matches, tactical feeds and more match highlights. The 'Add On' service will be available on Tata Sky. 
 
Teen Bandar to handle digital for EVC
 
Enchanted Valley Carnival (EVC), a multi-genre music and camping festival has awarded its digital marketing mandate to Teen Bandar. Teen Bandar is a Mumbai based digital marketing agency.
 
Weber Shandwick bags PSI India
 
Weber Shandwick has bagged the communication mandate for Population Services International (PSI) India following an open tender process. PSI India was established in 1988. Weber Shandwick will be responsible for work with a specific focus on areas such as healthcare, sanitation and family planning for PSI India.
 
Source:
Campaign India

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