Weekend Wrap: 28 July 2017

Mondelez and Amazon launch virtual sweet store

 

Mondelez India has announced a partnership with online marketplace, Amazon.in, to set up what it labels a 'virtual chocolate and sweet store'. Here, along with conventional gift packs exclusive e-commerce packs are also rolled out. 

 

 

Jeep hands SEO mandate to Performix.Convonix

 

Performics.Convonix, part of Starcom India has won the SEO mandate for Jeep in India. Jeep is a part of Fiat Chrysler Automobiles and has recently launched the Compass in India. Starcom handles the media duties for the brand. 

 

KFC, Mountain Dew's 'Gamer's Box'

 

Mountain Dew and KFC have partnered to launch a ‘Gamer’s Box 2.0’. The limited edition meal box comes with built in gaming controls and a slot for a phone. Consumers can pair their phone with the controllers on the meal box through Bluetooth. 

 

To get the Gamer’s Box 2.0 one could log on to KFC or Mountain Dew's pages on social media to tag a friend who one feels deserves to win the box. Ten consumers will get a chance to win the box. 

 

Samsung is presenting sponsor PL broadcast

 

Samsung India has bagged the presenting sponsorship for the broadcasting the English Premier League. The league will be telecast on Star Sports and begins on 12 August 2017. For this season, Star Sports has added a 'Select Add On' service through which fans get a wide choice of live matches, tactical feeds and more match highlights. The 'Add On' service will be available on Tata Sky.