Weekend Wrap: 27 November

In the news: Gourav, Livinguard, Haeal, Poppy Seed Communication, Sony Pictures Networks, Yaap Digital

Nov 26, 2020 10:41:00 AM | Article | Campaign India Team

Livinguard gets Sourav Ganguly
Livinguard AG has partnered with former captain of the Indian cricket team and current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly to be its brand ambassador for masks and gloves. 
Haeal appoints Sanju Samson 
Haeal, a personal wellness brand from Kerala, has announced its association with Indian cricketer Sanju Samson as its brand ambassador. Haeal has a range of natural health supplements, household and personal care products. The brand is also an official sponsor of Kerala Blasters (ISL team) and has launched various co-branded products with the team like sanitizers, handwash, shower gels.
Mary Kom for Gourav
Gourav, a fast-moving consumer electrical goods brand, has signed Mary Kom as brand ambassador. Gourav is a manufacturer and distributor of affordable and electrical goods like fans, switches, switchgear, wires and LEDs. 
Poppy Seed Communication's campaign for Joining Forces for Children-India
Poppy Seed Communication has designed a campaign '#SUNOthesilence campaign' on ending violence against children for Joining Forces for Children - India. The two-month long project is based on high-impact images, audio, and video content on across social media channels including Facebook, YouTube, Twitter, and Instagram. There would also be a number of social media influencers which will further enhance the reach of the campaign to a wider and relevant audience base. Joining Forces For Children-India, is an alliance of six leading child development organsations, namely, ChildFund India; Plan India; Save the Children India; SOS Children's Villages of India; Terre des hommes and World Vision India working towards the well-being and protection of rights of vulnerable children and young people in India.
LPL on Sony
Sony Pictures Networks (SPN) India has acquired the exclusive pay television and IPTV broadcast rights for the Lanka Premier League across India, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan and Maldives and non-exclusive FTA rights for the same countries excluding Sri Lanka. Sky Sports has won the rights for the UK while Independent Television Network (ITN) will telecast matches in Sri Lanka whereas Geo and PTV have won the telecast rights in Pakistan.
Yaap bags Zepth
Yaap has won the digital and creative mandate of global construction software Zepth. The agency has been tasked with expanding and building Zepth’s digital presence and communications. The account was won without a multi-agency pitch process.